Most brands show up underdressed.

Overdressed is an independent studio in Lisbon. We build brand worlds for fashion labels and places: strategy, identity, image, websites and campaigns. From Lisbon, for labels and places everywhere.

A WINKELVOSS STUDIOLABELS & PLACESLISBOA — WORLDWIDE
_001SERVICESLABELS & PLACES
01 · FLAGSHIPNEW OR REBRAND

Brand World

The full outfit. Strategy, story, identity system, image world, website and launch content, built around one idea.

the whole world
02 · FAST TRACKFOCUSED

Identity

A sharp new look, fast. Logo system, colour, type and a brand sheet your team can use from day one.

the sharp look
03 · ONLINEBUILD + CARE

Website & Growth

A website that looks like your world and works like a shop. We build it, launch it, host it and keep it running, with a live dashboard that shows what's working.

always on
04 · ONGOINGMONTHLY

Creative Direction

Keep the world alive. Campaign ideas, shoot direction, collection drops and social content, month by month.

stay dressed
CAPABILITIESTAP TO OPEN +
  1. 01Strategy & positioning

    Who you are, who you’re for and why you’re different, written as one clear idea your whole team can repeat.

  2. 02Naming & story

    A name that fits and the story behind it: the few lines that explain your brand at a table, on a label or in a bio.

  3. 03Identity & type

    Sketched by hand first, then refined: a logo system, colours and typography that work everywhere, from a tiny clothing tag to a shopfront.

  4. 04Image world & art direction

    How your brand looks in pictures: light, places, casting and mood, briefed so any photographer gets it right.

  5. 05Campaigns & content

    Ideas for launches, drops and seasons, plus the posts, reels and captions that carry them.

  6. 06Packaging, menus & signage

    The things people hold and see, like tags, bags, cups, menus and signs, designed as part of the same world.

  7. 07Brand guides & templates

    The rules on a few pages plus ready-to-use templates, so your brand stays consistent without us in the room.

  8. 08Characters & illustration

    Characters and illustrations drawn by hand, on paper and in Procreate, that give your brand a face.

  9. 09Websites & online shops

    Fast, beautiful sites and shops in your new look, built to sell and to book, from first sketch to launch.

  10. 10Launch, hosting & care

    We put it live, host it, update it and fix it every month, so it never breaks and you never have to think about it.

  11. 11Analytics & dashboards

    One live dashboard with visits, sales, bookings and posts, plus a short monthly note on what to do next.

  12. 12Automation & AI tools

    Small tools that save you hours: booking flows, newsletters, order and stock tracking, automated with smart tools and AI where it helps.

Every project starts with a free first conversation. Fixed price, agreed upfront.

_HANDMADEHOW WE MAKENOT GENERATED

Drawn by hand. Run by machines.

Every idea, sketch, logo and character starts with people and a pencil: on paper, with markers, in Procreate. Technology does the rest of the work: building, hosting, tracking and automating. You get a brand made by hand that runs by itself.

01 · PEOPLE Thinking

Strategy and ideas come from conversations, walks and notebooks. Never from a prompt.

02 · HAND Design

Logos, type, characters and art direction are drawn by hand, on paper and in Procreate, then refined digitally.

03 · MACHINE Systems

Websites, dashboards and automations are built by developers and run with smart tools, AI included where it saves time.

_002HOW IT WORKSTAP SOMEONE ↓
01 · FIRST CONVERSATIONRUI, WAITER

“Sit down. Tell me about your brand, I'll tell you what it's missing.”

  • 20 minutes, at your place or online
  • An honest look at how your brand shows up today
  • One clear next step, even if we don't work together
_003SELECTED WORK01 — 02
_004CONTACT
Come overdressed.
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